No Geographical Boundaries: The Internet offers a great platform for marketers looking to reach a wide audience. Because the Internet doesn’t have geographical boundaries, consumers from all over the world can access your products and services without the need to interact physically. Thus, in addition to marketing and doing business locally, many businesses even small ones, can easily reach the overseas markets.Cost Savings: Internet marketing has made doing business more cost effective. Unlike traditional marketing that requires large budgets yet reaches only a few people, Internet marketing reaches a larger audience at a lower cost.Ongoing Business: Internet marketing means that you can reach your target audience twenty-four hours, seven days a week. Customers can access your company e-commerce websites, view and purchase products anytime regardless of the time differences. This ongoing access places online business at a greater advantage compared to a solely brick-and-mortar business.Display Of Detailed Information: Unlike traditional marketing, Internet Marketing enables marketers to offer all the information their target audience may require to make a purchasing decision. Websites offer a dynamic platform for businesses to build trust with customers who can easily access information and make inquiries about products and services that interest them.Tapping Into New Markets: Sometimes marketers can leave out a certain market segment, because they are simply unaware of this segment. However, Internet Marketing makes it possible for this untapped market to find the business and the products it is offering, by simply searching online.Access To More Tools: Internet Marketing is very dynamic. Marketers have access to a myriad of tools to market an e-commerce website along with the product offering. These tools, such as mobile applications and social media, make it possible for marketers to reach out to their audience, engage with them, find out what their interests are and tailor their products to the needs of their customers. It is also much easier and cheaper now for Internet marketers to conduct research, analyze their markets and monitor their progress.Worldwide User DemographicsAccording to Internet World Stats, there were 2.3 billion web users worldwide by the first quarter of 2012. China hosts the largest number of Internet users with more than 513 million users. Internet World Stats also shows that Iceland has the highest Internet penetration with up to 98% of its population using the Internet.Globally, Internet penetration rates have increased by up to 445% since the start of the millennium. This has allowed many businesses to reach a global audience.Google remains the most dominant search engine globally even though some local search engines in Asia, Russia and Latin America continue to gain traction.
Dr. Tooley: His conclusions on Private Education and EntrepreneurshipProfessor James Tooley criticized the United Nations’ proposals to eliminate all fees in state primary schools globally to meet its goal of universal education by 2015. Dr. Tooley says the UN, which is placing particular emphasis on those regions doing worse at moving towards ‘education for all’ namely sub-Saharan Africa and South Asia, is “backing the wrong horse”.1On his extensive research in the world poorest countries such as Ghana, Kenya, Nigeria, India, and China, Dr. Tooley found that private unaided schools in the slum areas outperform their public counterparts. A significant number of a large majority of school children came from unrecognized schools and children from such schools outperform similar students in government schools in key school subjects.2 Private schools for the poor are counterparts for private schools for the elite. While elite private schools cater the needs of the privilege classes, there come the non-elite private schools which, as the entrepreneurs claimed, were set up in a mixture of philanthropy and commerce, from scarce resources. These private sector aims to serve the poor by offering the best quality they could while charging affordable fees.3Thus, Dr. Tooley concluded that private education can be made available for all. He suggested that the quality of private education especially the private unaided schools can be raised through the help of International Aid. If the World Bank and United States Agency for International Development (USAID) could find ways to invest in private schools, then genuine education could result. 4 Offering loans to help schools improve their infrastructure or worthwhile teacher training, or creating partial vouchers to help even more of the poor to gain access to private schools are other strategies to be considered. Dr. Tooley holds that since many poor parents use private and not state schools, then “Education for All is going to be much easier to achieve than is currently believed”.Hurdles in Achieving the MEDTeachers are the key factor in the learning phenomenon. They must now become the centerpiece of national efforts to achieve the dream that every child can have an education of good quality by 2015. Yet 18 million more teachers are needed if every child is to receive a quality education. 100 million children are still denied the opportunity of going to school. Millions are sitting in over-crowded classrooms for only a few hours a day.5 Too many excellent teachers who make learning exciting will change professions for higher paid opportunities while less productive teachers will retire on the job and coast toward their pension.6 How can we provide millions of more teachers?Discrimination in girls access to education persists in many areas, owing to customary attitudes, early marriages and pregnancies, inadequate and gender-biased teaching and educational materials, sexual harassment and lack of adequate and physically and other wise accessible schooling facilities. 7Child labor is common among the third world countries. Too many children undertake heavy domestic works at early age and are expected to manage heavy responsibilities. Numerous children rarely enjoy proper nutrition and are forced to do laborious toils.Peace and economic struggles are other things to consider. The Bhutan country for example, has to take hurdles of high population growth (3%), vast mountainous areas with low population density, a limited resources base and unemployment. Sri Lanka reported an impressive record, yet, civil war is affecting its ability to mobilize funds since spending on defense eats up a quarter of the national budget.8Putting children into school may not be enough. Bangladesh’s Education minister, A. S. H. Sadique, announced a 65% literacy rate, 3% increase since Dakar and a 30% rise since 1990. While basic education and literacy had improved in his country, he said that quality had been sacrificed in the pursuit of number.9 According to Nigel Fisher of UNICEF Kathmandu, “fewer children in his country survive to Grade 5 than in any region of the world. Repetition was a gross wastage of resources”.Furthermore, other challenges in meeting the goal include: (1) How to reach out with education to HIV/AIDS orphans in regions such as Africa when the pandemic is wreaking havoc. (2) How to offer education to ever-increasing number of refugees and displaced people. (3) How to help teachers acquire a new understanding of their role and how to harness the new technologies to benefit the poor. And (4), in a world with 700 million people living in a forty-two highly indebted countries – how to help education overcome poverty and give millions of children a chance to realize their full potential.10Education for All: How?The goal is simple: Get the 100 million kids missing an education into school.
The question: How?The first most essential problem in education is the lack of teachers and it has to be addressed first. Teacher corps should be improved through better recruitment strategies, mentoring and enhancing training academies. 11 Assistant teachers could be trained. Through mentoring, assistant teachers will develop the skills to become good teachers. In order to build a higher quality teacher workforce; selective hiring, a lengthy apprenticeship with comprehensive evaluation, follow ups with regular and rigorous personnel evaluations with pay-for-performance rewards, should be considered.12 Remuneration of teaching staff will motivate good teachers to stay and the unfruitful ones to do better.Problems regarding sex discrimination and child labor should be eliminated. The Beijing Platform for Action (BPFA), for example, addressed the problem of gender inequality. BPFA calls on governments and relevant sectors to create an education and social environment, in which women and men, girls and boys, are treated equally, and to provide access for and retention of girls and women at all levels of education.13 The Global Task Force on Child Labor and Education and its proposed role for advocacy, coordination and research, were endorsed by the participants in Beijing. The UN added that incentives should be provided to the poorest families to support their children’s education.14Highly indebted countries complain on lack of resources. Most of these countries spend on education and health as much as debt repayments. If these countries are with pro-poor programs that have a strong bias for basic education, will debt cancellation help them? Should these regions be a lobby for debt relief?Partly explains the lack of progress, the rich countries, by paying themselves a piece dividend at the end of the Cold War, had reduced their international development assistance. In 2000, the real value of aid flows stood at only about 80% of their 1990 levels. Furthermore, the share of the aid going to education fell by 30% between 1990 and 2000 represented 7% of bilateral aid by that time. 15 Given this case, what is the chance of the United Nations’ call to the donors to double the billion of dollars of aid? According to John Daniel, Assistant Director-General for Education, UNESCO (2001-04), at present, 97% of the resources devoted to education in the developing countries come from the countries themselves and only 3% from the international resources. The key principle is that the primary responsibility for achieving ‘education for all’ lies with the national governments. International and bilateral agencies can help, but the drive has to come from the country itself. These countries are advised to chart a sustainable strategy for achieving education for all. This could mean reallocation of resources to education from other expenditures. It will often mean reallocation of resources within the education budget to basic education and away from other levels. 16A Closer Look: Private and Public SchoolsSome of the most disadvantage people on this planet vote with their feet: exit the public schools and move their children in private schools. Why are private schools better than state schools?
Teachers in the private schools are more accountable. There are more classroom activities and levels of teachers’ dedication. The teachers are accountable to the manager who can fire them whenever they are seen with incompetence. The manager as well is accountable to the parents who can withdraw their children.17 Thus; basically, the private schools are driven with negative reinforcements. These drives, however, bear positive results. Private schools are able to carry quality education better than state schools. The new research found that private schools for the poor exist in the slum areas aiming to help the very disadvantage have access to quality education. The poor subsidized the poorest.Such accountability is not present in the government schools. Teachers in the public schools cannot be fired mainly because of incompetence. Principals/head teachers are not accountable to the parents if their children are not given adequate education. Researchers noted of irresponsible teachers ‘keeping a school closed … for months at a time, many cases of drunk teachers, and head teachers who asked children to do domestic chores including baby sitting. These actions are ‘plainly negligence’.Are there any means to battle the system of negligence that pulls the state schools into failing? Should international aids be invested solely to private schools that are performing better and leave the state schools in total collapse? If private education seems to be the hope in achieving education for all, why not privatize all low performing state schools? Should the public schools be developed through a systematic change, will the competition between the public and the private schools result to much better outcomes? What is the chance that all educational entrepreneurs of the world will adapt the spirit of dedication and social works – offering free places for the poorest students and catering their needs?Public schools can be made better. They can be made great schools if the resources are there, the community is included and teachers and other school workers get the support and respect they need. The government has to be hands on in improving the quality of education of state schools. In New York City for example, ACORN formed a collaborative with other community groups and the teachers union to improve 10 low-performing district 9 schools. The collaborative won $1.6 million in funding for most of its comprehensive plan to hire more effective principals, support the development of a highly teaching force and build strong family-school partnerships. 18Standardized tests are also vital in improving schools and student achievements. It provides comparable information about schools and identifies schools that are doing fine, schools that are doing badly and some that are barely functioning. The data on student achievement provided by the standardized tests are essential diagnostic tool to improve performance. 19The privatization of public schools is not the answer at all. Take for instance the idea of charter schools. As an alternative to failed public schools and government bureaucracy, local communities in America used public funds to start their own schools. And what started in a handful of states became a nationwide phenomenon. But according to a new national comparison of test
scores among children in charter schools and regular public schools, most charter schools aren’t measuring up. The Education Department’s findings showed that in almost every racial, economic and geographic category, fourth graders in traditional public schools outperform fourth graders in charter schools. 20If the government can harness the quality of state schools, and if the World Bank and the Bilateral Agencies could find ways to invest on both the private and the public schools – instead of putting money only on the private schools where only a small fraction of students will have access to quality education while the majority are left behind – then ‘genuine education’ could result.ConclusionEducation for all apparently is a simple goal, yet, is taking a long time for the world to achieve. Several of destructive forces are blocking its way to meet the goal and the fear of failure is strong. Numerous solutions are available to fix the failed system of public schools but the best solution is still unknown. Several challenges are faced by the private schools to meet their accountabilities, but the resources are scarce. Every country is committed to develop its education to bring every child into school but most are still struggling with mountainous debts.
‘Primary education for all by 2015’ will not be easy. However, everyone must be assured that the millennium development goal is possible and attainable. Since the Dakar meeting, several countries reported their progress in education. In Africa, for example, thirteen countries have, or should have attained Universal Primary Education (UPE) by the target date of 2015. 23 It challenges other countries, those that are lagging behind in achieving universal education to base their policies on programs that have proved effective in other African nations. Many more are working for the goal, each progressing in different paces. One thing is clear; the World is committed to meet its goal. The challenge is not to make that commitment falter, because a well-educated world will be a world that can better cope with conflicts and difficulties: thus, a better place to live.
How many real estate business cards did you hand out today?Hopefully, a whole handful, but I’ve known agents who guarded those cards like they were gold – they’d only give one away if someone specifically asked for it! Really, I know agents who can make a box of 250 cards last a year or more. (They cost money, you know!)Instead, you should be handing them to everyone you interact with during the day – even if you’ve given them one before. If they ask why, tell them it’s so they’ll have one handy when they want to give your name to someone. That’s a subtle request for referrals and just might make people realize that you do appreciate it when they tell others about you. (When they do refer someone to you, remember to say Thank You!)Photographs: It’s become common practice in real estate now, so maybe I don’t need to remind anyone, but be SURE to include a good picture of yourself.Many of the people you talk with in your day to day travels either don’t even know your name until you hand them your card, or won’t remember your name later. But if your picture is there, they’ll remember your face. More importantly, when they see you smiling at them, they’ll remember that they liked you!I’m talking about the waitress who brought your lunch or the checker at the grocery store – you might visit with them every time you go in, but do you introduce yourself by name?Real estate is a unique business. While people “should” choose you for your experience and expertise, often they choose you on feelings alone. So smile, be pleasant, and cause people to get a good feeling when they see your face on a business card.The picture on your card is also important when you attend networking events… Think about how many people you might meet in a single day, and how little time you have to actually get acquainted with any of them. How can you keep track of which of them impressed you as someone you might want to do business with?When you hear 50 or 100 names you have to have a darned good memory to remember what you thought about each of those people when you met them. But seeing their faces on a card will cause you to recall how you felt about them. You might see one face and think “She was sure friendly and informative,” while another face will cause you to think “Boy was he an arrogant jerk!”So hand out your card with a really good likeness of yourself (not some glamour photo!) – so other people can think “That’s someone I want to do business with” every time they come across the card.Be sure to actually use the cards you get at those events Those cards can expand your sphere of influence! When you get home, put them in your contact database and send them a note within a day or two. If you can remember something you talked about, mention it – so they’ll remember you.You may have written a note on their card reminding yourself that you offered to send something, and if you did, do it right away.Maybe you got permission to put them on your newsletter list. If so, do it. If not, write them and offer to put them on the list. Send a sample so they’ll know your newsletter will be of value to them.And then, provided you were favorably impressed by the person, make an effort to send a referral their way within the next few weeks.here’s no better way to ask for referrals (and get them) than to be the first to give one.